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Consider that HP was manufacturing 100 million devices per year and had in excess of 47,000 different models on its books at the time of this proposed reorganization. Absolutely everything associated with the HP name was reconsidered - from recurring user interface motifs to the retail experience to consistent industrial design principles - and brought in line with a unified vision of a tech company for the future. Spanning two and a half years of work, HP's brand reinvention was most impressive for its level of comprehensiveness. Redesigning its brand meant redesigning the way HP did business But somehow they did figure out a way to make it work, even on HP's global scale, and in the end they produced "hundreds of thousands" of graphical and physical representations of a holistic new brand that could be used worldwide without being either identical everywhere or as fragmented as it had been. It’s very, very difficult" to balance internal HP requirements and other external agencies, admits Heinl. And Moving Brands was only the lead agency on the project - HP had also hired a lot of other external help, whose wishes and advice had to be taken into account. Listening to Heinl describe an endless litany of meetings with "somewhere in the hundreds of people" at HP, I'm impressed that his team at Moving Brands was able to accomplish anything at all.
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For the scale of this work, that is very rare this type of engagements can sometimes breach a year just to get going." It may have been an auspiciously rapid beginning, but Heinl and his partner Hanna Laiko, the consulting lead who'd previously worked at Nokia, soon confronted the full spectrum of HP's enormous global hierarchy and bureaucracy.Įveryone from the CEO and board of directors, through the marketing chief and executive vice presidents, down to regional bosses and design and marketing leads was considered a stakeholder in the redesign. "This type of engagements can sometimes breach a year just to get going" I spoke to Moving Brands CEO Mat Heinl, who served as the creative lead on the HP brand redesign, about the challenges of the assignment and how his company worked to overcome them. Today Moving Brands has branches in San Francisco, New York, and Zurich, but back then it was just a single London studio that was fortunate enough to have been noticed by one of HP's higher-ups.
Adjust the positioning and size and then tap Set as wallpaper on the upper left corner of your screen.Choose from the collections of wallpapers included with your phone, or from your photos.Tap the wallpapers icon on the bottom left of your screen.If you don't see Set Desktop Picture in the shortcut menu, you should see a sub-menu named Services instead. If you're using multiple displays, this changes the wallpaper of your primary display only.
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For Mac OS Xįrom a Finder window or your desktop, locate the image file that you want to use.Ĭontrol-click (or right-click) the file, then choose Set Desktop Picture from the shortcut menu. Right-click on an empty area on the desktop, select "Properties" in the context menu, select the "Desktop" tabĪnd select an image from the ones listed in the scroll window. (the "Browse" buttons or select an image in the viewer). Right-click on the desktop, select "Personalization", click on "Desktop Background" and select the menu you want To select another image stored on your PC, select “Image” In any case, you will find yourself in the same place. You can select “Personalization” in the context menu.
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#Spectre logo background how to
How To Install new background wallpaper on your device For Windows 11
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